MASSENA — If it seemed the streets of Massena were a little deserted Thursday night, it was because everyone may have been at the Massena Central School Central Administration Building parking lot taking part in the community’s first Trunk-or-Treat event.
As Police Chief Adam J. Love was checking on how the three-hour event was going, a line of families, many of them dressed in Halloween costumes, was beginning to stretch from the parking lot to Highland Avenue and beyond.
For a first-time event, Chief Love said they only had a rough idea of how many people to expect.
“We expected 750 to 1,000. I think there’s going to be more than that,” he said as the line continued to grow.
He said the media and social media played a large role in attracting the big crowd, and volunteers were taking down ZIP codes to see how far news of the event reached. Some of the families had come from Norfolk and Malone, as well as other locations, Chief Love said.
“I couldn’t be more grateful that the community took time out of their day,” he said.
The parking lot, meanwhile, was filled with area organizations and businesses, each ready to dole out candy from the back of their vehicles. Chief Love said they had asked for participants during a Massena Drug Free Community Coalition meeting, and also went to local businesses. The event was sponsored by the Massena Drug Free Community Coalition.
“We’re supported in Massena,” he said.
Situated around the parking lot were representatives from a number of law enforcement agencies and first responders, including the Massena Police Department, state police, St. Lawrence County Sheriff’s Department, St. Regis Mohawk Tribal Police, U.S. Customs and Border Protection, U.S. Border Patrol, volunteer and career firefighters from the Massena Volunteer Fire Department, Massena Rescue Squad and Seaway Valley Ambulance.
There were also members of various organizations, including the Akwesasne Boys and Girls Club, Rose Hill Adolescent Treatment Center, and the Massena Central High School Freshmen Academy. Rose Hill had created a Mad Scientist Lab display that contained things like bloody fingers, miniature skulls, and eyes and ears.
Businesses were also represented, including SeaComm Federal Credit Union, Massena Savings and Loan, Phillips Memorial Home, Yelle Realty, Jreck Subs, McDonald’s, Perras Companies, Frenchie’s, and Town and Country Veterinary Clinic.
No matter where the trunk-or-treaters stopped, there was candy for their bags, making it a one-stop shop for Halloween as they went from decorated vehicle to decorated vehicle. Trunk-or-treat events are designed to bring Halloween to parking lots where, instead of going from home to home seeking candy, youngsters go from car to car in the parking lot and get candy.
But that was only the beginning of the Halloween season for local youngsters. They’ll be back out Tuesday for the traditional Halloween celebration.