‘Love Massena Day’ returns to Alcoa Park

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MASSENA — Organizers of this year’s “Love Massena Day” are looking forward to another successful day today. It runs from noon to 3 p.m. at Alcoa Park in Massena.

“Every year it’s just been amazing. We’re looking for the same this year,” said Jason Sweet, one of the primary organizers of this year’s event.

This will be the fifth year for “Love Massena Day,” which is sponsored by Compassion North, a local organization that provides food and personal care items to the needy in Massena and the north country.

Those who have enjoyed the first four “Love Massena Days” will find much of the same from years past, Mr. Sweet said. Among the activities is an opportunity to add personal touches to a large two-sided mural. The concept for this year’s mural is coming from Cashlynn Jaggers and Alexandra Conn, both Massena Central High School graduates, Ms. Jaggers in 2016 and Ms. Conn in 2017.

“We’ll be having the mural again. It’s great to have them back,” Mr. Sweet said.

For the second year, there will also be inflatables for kids to enjoy.

“We will have a couple of inflatables for the kids his year. We’re happy to be bringing them back,” he said.

Free food will also be on the day’s menu — hot dogs, chips, water, popcorn, cotton candy and snow cones.

“The Salvation Army is doing the snow cones,” Mr. Sweet said.

Also returning this year is a three-on-three basketball tournament and three-point shoot-out, as well as face painting, balloon creations and music, both live and with a DJ. Chris Lincoln and his band will be among the performers, and Mr. Lincoln is also arranging for other performers.

“We asked if he would line up some live music for this event. He graciously accepted,” Mr. Sweet said.

Mr. Sweet said the weather has been sometimes threatening, but cooperative over the last four years, and he hopes good weather will shine today.

Mr. Sweet said “Love Massena Day” has received much support from community members and businesses.

“The last I looked, we had close to 40 different organizations that are contributing in some way, whether a financial donation, donation of a product, or donation of services for the event,” he said.

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